What we do
If we are taking over your existing advertising account, we always begin with an initial audit to gain insights into how well your current campaigns are performing. We dive into your accounts to determine areas that can be improved and identify opportunities for growth to maximise the success of your paid media strategy.
By analysing the data available in your analytics and social media accounts, we identify the different characteristics of your target market and create audiences based on who is most likely to convert. Once we have this information we deliver tailored campaigns and adverts that are highly targeted and relevant to each audience.
A high-quality, relevant and engaging advert can increase conversion rates and lower the cost of your bids, allowing your budget to stretch further and increase your ROI. We create adverts that are tailored to your specific audiences, include a clear CTA, showcase the value of your business, product or service, and promote brand recognition.
Scheduling your adverts or campaigns to only run during specific hours or days can improve the quality of clicks, heighten engagement and increase conversion rates. We will analyse your data to identify which days of the week or times of day have the highest engagement or conversion rates and deliver the highest value for your business.
Landing Page Optimisation
To maximise conversions for your business it is critical to make sure your landing pages are properly optimised. Every change you make to your landing page, big or small, can have a significant impact on the number of visitors that convert. We ensure your landing pages are highly relevant to your campaign goals, offer great user experience, and have a clear CTA.
Whether it’s a sale, newsletter sign-up, download, or a lead form, we are able to track when users have performed an action as a result of one of your campaigns. By setting up goal tracking, we identify what actions are valuable to your business and which channels are driving conversions, whether that’s Facebook, Google Ads, Bing, or something else.
A/B testing allows us to continuously improve your campaigns’ engagement and conversion rates. As the campaign progresses we collect more and more data that can be used to create increasingly effective ads and landing pages, which ultimately improves engagement metrics, conversion rates, and increases your ROI.
As your campaign progresses, we constantly make on-going optimisations to improve performance and lower your costs while maximising conversions. We continually analyse your audience, targeting methods, bidding strategy, budget, ad schedule, ad copy, amongst other factors, and makes changes where required.
How we do it
Using a combination of several advertising channels allows us to effectively target users throughout each stage of the marketing funnel. Some of the biggest channels we use are:
Remarketing is an effective way to reconnect with users who visited your website but didn’t convert. Using a combination of techniques to target highly specific audiences with adverts that are relevant to them, we deliver remarketing campaigns that generate further conversions for your business.