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Pay Per Click Management (PPC)

Our team vigilantly manage your PPC account to ensure your brand gets ahead of the competition, and more importantly, stays there. With a portfolio of happy clients, and a suite of industry-leading tools, we have the experience and talent to create PPC campaigns that deliver exceptional results.

But don’t take our word for it. We’re accredited by Google as an AdWords certified agency, meaning we’ve passed rigorous examinations covering search, display, mobile, video, and shopping advertising to cement our credentials as online advertising experts, as well as exceeding client spend and best practice levels.

What is PPC?

If you’re looking for instant marketing opportunities with a low barrier to entry and full accountability, Pay Per Click (PPC) is the way to go. We use PPC to deliver instant, highly targeted traffic to your website, increasing conversions and raising brand awareness.

PPC is also ideal for businesses that want to make an impression quickly. It instantly increases your visibility in search results, even if your website hasn’t been around that long and is still building its organic search performance, or you are operating in a sector with highly competitive keywords. We’ll guide you every step of the way, ensuring a PPC advertising campaign that delivers real results and impressive ROI.

What we do

Campaign and performance audit

We’re happy to build your advertising campaign from scratch, but we can also help if you already have one underway. We audit your existing campaign, reviewing performance, keyword data, advert text, landing pages and cost so that we can make it better. Armed with this knowledge, we’ll recommend ways to ensure that your campaign achieves its full potential, at a price that offers real value for money.

Keyword research

Words matter. We analyse your business goals and target market, using a range of tools to identify the search keywords that will bring you the highest possible number of customer conversions.

Targeting

Making sure the right people see your ad is vital to any PPC campaign. Our experience ensures that your ads are customised to reach the right customers, in the right place at the right time. 

Budget

Monthly budgets are a significant part of any PPC strategy, we will help you calculate a budget that suits your requirements and delivers maximum ROI. Taking into consideration profit margins, quantity of leads, and campaign goals, we can determine realistic cost-per-conversion targets.

Ad copy

We carefully craft the title, text and URL of your ad to create something that customers can’t help but click on.

Reporting and analytics

We make it easy to track how your campaign is progressing. Using industry-leading analytics solution Acquisio, we generate detailed monthly reports into every aspect of your campaign’s performance.