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TMT Accounting are a forward-thinking online accountants based in Bristol who specialise in Cloud Accounting and Business systems. After providing a fresh brand identity and a modern and mobile friendly website, we were retained by them to transform their website’s search engine visibility and conversion rates.

Campaign goals

After launching a new website, it's essential to retain current keyword rankings and traffic. We ensured a smooth transition from their old website to their new website, creating and executing a strategy for redirecting URLs and migrating content.

With the new website up and running, TMT Accounting strived to increase organic traffic, search engine visibility for brand and non-brand keywords, and improved conversion rates. Our SEO team was here to help.

What we did

Content marketing

We delivered a plan to produce a series of industry related blog posts, based on what consumers are searching for, what questions need answering, and the latest industry news

Link building

We launched a comprehensive link building campaign, improving website authority and keyword rankings

On-site optimisation

Each page has thoroughly been optimised for high priority keywords, from URL structure to image descriptions, a process we monitor and improve continuously

Conversion process

We reviewed the conversion process, identifying how customers navigate through the website, at what stage they were leaving the website without converting, and what could be done to improve this

Results

In the following 18 months, their website has seen over a 1,000% increase in organic traffic, a 300% increase in conversion rates, and it now ranks highly in Google for all of their target keywords.