What your report will include
Homepage & Category Navigation
From personalising your homepage to improving the category structure, we will audit your homepage and navigation and deliver solutions that will increase the likelihood of conversions.
On-site search is an essential part of any ecommerce website, allowing users to quickly find what they are searching for. We will provide recommendations for a range of elements, including search logic and how to display the search results.
We will audit your category pages and deliver solutions that enhance the product browsing experience, with recommendations on how to handle filters, what product information to display, and how best to load products.
Your product pages are the most important pages on your ecommerce website. We will audit your product pages and ensure that they offer the best experience possible, from product images to user reviews.
Cart & Checkout
The average cart abandonment rate is nearly 70%. We will audit your checkout funnel and identify any potential barriers or interruptions that are causing your users to abandon their purchase.
Mobile traffic is responsible for 50% of website traffic and is constantly increasing. However, users are less likely to convert on mobile than on desktop. We will audit the entire mobile experience on your ecommerce website, including homepage, product pages, and checkout process.
Your post-sale experience is vital for encouraging repeat customers and we will audit the full process and provide recommendations on several elements, including order confirmation email, order tracking, and user account dashboards.
Additional CRO Services
Using A/B and multivariate testing, we will test various elements on your website, such as design, copy, media, and navigation, and identify the most effective version to serve to your audience and continually improve your KPIs, conversion rates, and user experience.
We use industry-leading software to visually represent how users are engaging with your website. By analysing this data, we are able to make decisions based on accurate data and provide recommendations to improve conversion rates.
Recording user sessions on your website allows us to eliminate guesswork by actually viewing how your users interact with your website. By watching recordings of real users as they navigate through your website, we can identify any usability issues that are preventing your website visitors from completing a conversion.