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CRO Report

10 Ways to Increase your Ecommerce Conversion Rate

There are hundreds of ways you can increase your ecommerce conversion rate, and these can range from something as simple as making your ‘Add to Cart’ button more prominent to completely redesigning your homepage. 

In this article, we use real-life examples to explore 10 proven strategies that will increase the likelihood of your website visitors completing a purchase.

Posted by Faye Watt on 16th November 2018
Tagged in: CRO
Mobile First Index

Google's Mobile-First Index: Is your website ready?

After a year and a half of experimenting, Google is now rolling out their mobile-first index. In this article, we take a look at what this really means, best practices you should follow, and if your website is ready for mobile-first indexing.

Posted by Faye Watt on 17th May 2018
Tagged in: SEO

Facebook Announce Major Change to the News Feed

Facebook announce a major change to their News Feed that will results in posts from businesses, brands, and media becoming significantly less prominent in the News Feed. How will your brand's Facebook presence be affected?

Posted by Faye Watt on 11th January 2018
Tagged in: Facebook

Introducing the New AdWords Experience

The new AdWords experience claims to be faster, more intuitive, and focused on helping advertisers reach their goals. Find out what's changed, what's new, and which important features are missing in the the new AdWords.

Posted by Faye Watt on 7th November 2017
Tagged in: Google Ads, PPC

A Guide to using Canonical URLs

Our guide to canonical URLs looks into the SEO benefits of implementing a canonical URL, how to set up canonical tags, common mistakes that you should avoid, and when you should use a canonical URL.

Posted by Faye Watt on 25th June 2017
Tagged in: SEO

Google's Intrusive Interstitial Penalty - What you need to know

Google's intrusive interstitial penalty is now live. It aims to target websites that have interstitials, or popups, that prevent a user from easily accessing the underlying content. Find out if your website will be impacted and how to avoid a penalty.

Posted by Faye Watt on 12th January 2017
Tagged in: SEO