There are hundreds of ways you can increase your ecommerce conversion rate, and these can range from something as simple as making your ‘Add to Cart’ button more prominent to completely redesigning your homepage.
In this article, we use real-life examples to explore 10 proven strategies that will increase the likelihood of your website visitors completing a purchase.
After a year and a half of experimenting, Google is now rolling out their mobile-first index. In this article, we take a look at what this really means, best practices you should follow, and if your website is ready for mobile-first indexing.
Facebook announce a major change to their News Feed that will results in posts from businesses, brands, and media becoming significantly less prominent in the News Feed. How will your brand's Facebook presence be affected?
The new AdWords experience claims to be faster, more intuitive, and focused on helping advertisers reach their goals. Find out what's changed, what's new, and which important features are missing in the the new AdWords.
Our guide to canonical URLs looks into the SEO benefits of implementing a canonical URL, how to set up canonical tags, common mistakes that you should avoid, and when you should use a canonical URL.
Google's intrusive interstitial penalty is now live. It aims to target websites that have interstitials, or popups, that prevent a user from easily accessing the underlying content. Find out if your website will be impacted and how to avoid a penalty.